SAREE STATEMENT BY KALANECA - Six Yards of Freedom

' A SAREE IS THE ONLY OUTFIT THAT DOES NOT COME WITH A TAG LIKE S,M,L,XL. IT CELEBRATES SIX YARDS OF FREEDOM '- KALANECA

A statement that has been quoted to the world by KALANECA for the last 10 years, the team decided to create a unique and a REAL campaign.

So we invited six wonderful women with diverse backgrounds, sizes, age & work profile to be part of this campaign to embody the true essence of the six yards and weave in the fabric of versatility in its truest sense and the results were evidently stunning.

The concept of the shoot was simple and to the point. We have these women adorn the same design across their diverse body types, thereby letting the diverse personalities shine as they come together united by a common thread.

All the incredible women wore our signature GajaGamini Handblock saree . A multifaceted cotton khadi saree with golden foil handblock print that has been handmade by our team. A lovely jet black coloured saree with golden coloured elephant motifs block printed across the 6 yards showcasing strength  and beauty. All the women were styled keeping their innate personalities in mind and the results are for you to see.

From PR professional , a marathoner, an anchor , a brand storyteller , an executive life coach to the mothership behind Kalaneca, all six women stand confident wearing the stunning six yards of cotton saree.

Celebrating Women every single day!